Final Project Topic: Universal Studios Marketing and Branding

Since my family and I are leaving the cornfields of central Illinois on July 20th for the sunshine, beaches, and theme parks of Florida, I decided it would be appropriate to use Universal Studios as my final project topic. The main reason for the move is I took a new job requiring me to work out of the Pensacola area. However, I would be lying if the proximity to Universal Studios didn't play a factor. My wife is a huge Universal nut and she has sucked my kids and I into the madness over the last 4 years. I would say we average 4-5 trips to the various Universal parks every year.

In February 2020, Universal launched a new marketing campaign entitled "Let Yourself Whoa". Alice Norsworthy EVP and Chief Marketing Officer said of the campaign "We’ve evolved so much in recent years and have worked very hard to continuously bring incredibly-popular ‘Woah’ moments to life". These whoa moments include the launch of 2 new coasters over the last couple years. First with Hagrid's Motorbike Adventure in 2019 and followed by Velocicoaster in 2021.

The initial launch of the Let Yourself Whoah campaign can be viewed below: