Universal Studios Branding

 At the center of Universal Studios branding is the iconic globe with "UNIVERSAL" across the middle. The globe symbol can mean countless different things.  For instance, it can represent Universal as a global brand with a global presence.  It also represents inclusivity that people from all over the world are welcomed within the brand, represented in movies, and will have a great experience at the theme parks. The globe is found in everything Universal from theme parks, movies, merchandise, social media, billboards and even airport signage.

The globe at the entrance to a Universal theme park:

The globe can also be seen at the beginning of every film that originated from the Universal Studios film division.